Since Lada has been doing business with John Doe, he not only drives a Lada but also likes to keep abreast of all the Lada news. This is how John Doe heard a remarkable story recently at an international Lada conference. The Portuguese Lada dealer said he had read an article in a Lisbon newspaper that week about an elderly Russian who, purely for the sake of nostalgia, went to a bridge every morning to look at a passing car from the country of his birth: a Lada Niva.
Olech Sukov agreed to play the human lead part and early one morning the film crew walked onto the bridge with him at the Avenida da Liberdade.
